OUR PRACTICES

"A THREAD BETWEEN SCALES"

ART

A piece of art should not open a door, but it should simply hand you the keys. Our expertise in art allows us to facilitate on the following projects : 

PUBLIC ART DESIGN

PUBLIC ART STRATEGY

EXHIBITION DESIGN

SCULPTURES

INSTALLATION

PRODUCT

A body and a soul, a look and a use.

We put all our sensitivity into the enhancement, efficiency and interactivity of the following products : 

OUTDOOR FURNITURE

INDOOR FURNITURE

PACKAGING

LUXURY

LIGHTING

SPACE

Good design fills gaps.

Great design creates spaces. 

Our experience empowers us to work in fields such as : 

MICRO-ARCHITECTURE

INTERIOR DESIGN

SMALL LANDSCAPE

CONCEPTUAL ARCHITECTURE

SITE AMENITY IMPLEMENTATION STRATEGY

 
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THE FOUNDERS

BRENDAN MCCUMSTIE

With a background in psychology and with more than 20 years experience in art 
production and curating, he has worked with and for many art institutions. 
An internationally exhibiting artist himself, 
He maintains an extensive network of artists, art curators, art school principals and gallery directors on the four continents he has lived and worked. 
He has collaborated with artists whose work in is institutions ranging from MOMA NYC to the Pompidou in Paris. 

OLIVIER MASSELIER

Is an experienced designer with a demonstrated 10 years of working in the architecture

and product design industries in Asia and Europe.
From organizing public art symposium to creating site amenities 
for public and private developments throughout China, Russia and middle east, he is a multi-skilled
manager and designer - taking projects concept throught to reified completion.

 
 
OUR SERVICES

Sineagency are project facilitators who enable links between project components to be smoothly created.

As such, we work not only as designers on CONCEPT, SCHEMATIC and DETAILED DESIGN but also as consultants and strategists to achieve a holistic design project.

 

With a scope ranging from products, retail, F&B, public art strategy, boutiques, landscape parks and more, we will be pleased to have a seat with you and help you define your project, its needs and its requirements.

 

We will help you assess the problematic(s) and devise innovative solutions: ideas that will bring your project to greatness for you and/or your clients.

We focus on a client oriented approach as we believe that a project should not define us as designers but should define your organization and success.

 

We do not believe in scripted design protocols - as each project, big or small should have its own unique identity.

Creation is a collaboration - as such,  we are proud of the network of partners we have developed over the years.

Through experiences, we know that a team of strong professionals working cohesively in their own defined practices are often necessary to achieve project excellence.

Working with us is the opportunity to meet and share with such professionals. 

OUR PHILOSOPHY

Sineagency is the result of a fortuitous collaboration that China and shared beliefs created: between a French designer and an Australian artist.

We believe that design and art are like order out of chaos, helping us to comprehend our environment.

 

"In the beginning, there was nothing except a formless chaos. This chaos coalesced into a nucleus of thought. Within it, the perfectly opposed principles became balanced, and Design emerged from the nucleus. Design began creating: separating Yin from Yang with a swing of a giant arc, creating the Earth and the Sky. To keep the opposed ideas separated and in balance, Design stood between them and pushed up the Sky.

 

Day. Night

Masculine. Feminine. 

Outside. Inside. 

Urban. Rural. 

Up. Down. 

Cold. Hot. 

Form. Function.

... "

 
 
CONTACT US